Vinayka Rugs [WIP]
Vinayka Rugs is a premium hand-knotted rug manufacturer based in Varanasi, India. Established in 1982, they blend 40+ years of heritage with contemporary design, working directly with 2,000+ artisans to create heirloom-quality art pieces.
![Vinayka Rugs [WIP]](/assets/portfolio/vinayka_rugs.png)
Services
User Personas
- Luxury Homeowners
- Interior Designers & Trade Professionals
- Conscious Consumers focused on sustainability
The Challenge
Preserving ancient hand-knotting traditions while reaching modern, luxury consumers globally through a digital storefront.
Pain Points Solved
- Lack of transparency in traditional textile markets
- Environmental impact of mass-produced home decor
- Difficulty in finding high-quality bespoke handmade rugs
The Solution
A premium React-based e-commerce platform that tells the brand's story of ethical craftsmanship and sustainable luxury while offering a seamless shopping experience.
Tech Stack
Market Intelligence
Timeline
Initial MVP: 8-12 weeks. Full feature set: 4-6 months.
Resources Strategy
Full Stack Team, UI/UX Designer specialized in luxury brands.
Analytics Setup
Google Analytics 4, Conversion optimization tracking.
Marketing & Growth
SEO for luxury decor, Instagram presence, Trade Partnerships.
"We weave stories into every knot, bringing the timeless art of handmade luxury to your modern home."