Liquidity.io
Liquidity.io is a digital marketplace and regulated ATS focused on giving investors access to private-market instruments with real-time tracking, price alerts and compliance-first flows. The product positions itself as a mobile-first, institutional-grade platform for secondary trading in private assets.
Services
User Personas
- High-net-worth individuals and family offices seeking exposure to pre-IPO/private assets
- Institutional allocators and funds executing secondary trades or private credit allocations
- Company founders/insiders needing an orderly secondary execution channel
The Challenge
Needed a complete platform for content & marketing automation.
Pain Points Solved
- Liquidity and price discovery in illiquid private assets
- Compliance, onboarding and accredited-investor management for regulated secondary trades
- Real-time portfolio visibility and alerts
The Solution
Full-stack web application with lead gen tools, SEO blog systems, social media management, and document workflows.
Tech Stack
Market Intelligence
Timeline
Core MVP (order book, onboarding, compliance): 6–10 months. Fully regulated product: 12–24 months.
Resources Strategy
Team: 2–3 backend, 2 frontend/mobile, 1–2 ML/data, 1 compliance lead, 1 PM, 1–2 designers.
Analytics Setup
Segment/Snowplow for events, Mixpanel/Amplitude for product, GA for marketing. KPIs: active traders, volume, settlement time.
Marketing & Growth
Content (blog), LinkedIn/X presence, app store listing, PR & thought leadership aimed at institutional channels.
"Working with ZenithLabs felt like having an extension of our own team. They understood our vision immediately."